Privacy Policy

Privacy Policy

Hudabeautyusmalls ("we", "us", or "our") values your privacy and is committed to protecting the security of your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you access or use our website (hudabeautyusmalls.com), purchase our products (including makeup, skincare, fragrance, and beauty tools), or interact with our services. By accessing or using our services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

1. Information We Collect

We collect information that you voluntarily provide to us, as well as information that is automatically collected when you use our services. The information we collect is categorized into personal information (information that can identify you personally) and non-personal information (information that cannot identify you individually).

1.1 Personal Information

We collect personal information when you engage in activities such as registering an account, placing an order, subscribing to our newsletter, contacting customer service, or participating in promotions (e.g., contests, surveys). This information may include:
  • Contact details: Full name, email address (e.g., your communications with [email protected]), phone number, shipping address, billing address;
  • Account information: Username, password (encrypted), and account preferences;
  • Payment-related information: Credit card details, debit card details, or other payment method information (note: We do not store full payment card information; this is processed and secured by our trusted third-party payment service providers who comply with industry security standards such as PCI DSS);
  • Order information: Details of products purchased, order history, order status, and delivery preferences;
  • Communication records: Content of your inquiries, feedback, complaints, or other communications with our customer service team;
  • Promotion participation information: Information you provide when participating in our promotional activities, such as age, beauty preferences, or other information required for the activity.

1.2 Non-Personal Information

We automatically collect non-personal information to improve the functionality of our website and enhance your shopping experience. This information may include:
  • Device information: Type of device (e.g., computer, smartphone, tablet), operating system, browser type and version, device identifiers (e.g., IP address);
  • Usage data: Pages you visit on our website, time spent on each page, links clicked, search queries entered, the source of your visit (e.g., search engine, social media platform), and navigation patterns;
  • Technical data: Information about how you interact with our website, such as load times, error messages, and browser settings.

1.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixel tags) to collect non-personal information and improve our services. Cookies are small text files stored on your device that help us recognize your device, remember your preferences (e.g., language settings), track your browsing activity on our website, and provide personalized content and advertisements. You can adjust your browser settings to refuse cookies or notify you when cookies are being sent, but please note that some features of our website may not function properly if you disable cookies.

2. How We Use Your Information

We use the collected information for legitimate business purposes, including but not limited to:
  • Processing and fulfilling your orders: Verifying your identity, processing payments, arranging shipping, sending order confirmations, and providing order tracking information;
  • Providing and improving customer service: Responding to your inquiries, resolving complaints, providing after-sales support (e.g., handling returns and exchanges), and personalizing our service to meet your needs;
  • Managing your account: Allowing you to access and update your account information, maintaining the security of your account, and ensuring the proper operation of your account;
  • Sending marketing communications: Sending you newsletters, promotional offers, new product announcements, and other marketing materials that may be of interest to you (you can opt out of these communications at any time as described in Section 6);
  • Improving our website and services: Analyzing user behavior, identifying trends, optimizing website performance, and developing new products or services that meet customer needs;
  • Complying with legal obligations: Fulfilling legal requirements, such as tax reporting, fraud prevention, and responding to legitimate requests from regulatory authorities;
  • Protecting our rights and interests: Preventing fraud, unauthorized access, or other illegal activities, and resolving disputes.

3. How We Disclose Your Information

We will not sell, rent, or lease your personal information to any third party for commercial purposes without your explicit consent. We may disclose your information in the following limited circumstances:
  • To trusted third-party service providers: We may share your information with third parties who provide services on our behalf, such as payment processors, logistics and shipping companies, email service providers, and marketing analytics providers. These third parties are only authorized to use your information to perform the services we have contracted them for and are required to protect your information in accordance with this Privacy Policy and relevant laws;
  • To comply with legal obligations: We may disclose your information if required by law, regulation, court order, or government authority, or to protect our legal rights, property, or safety, or the rights, property, or safety of others;
  • In connection with business transactions: If we are involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred to the relevant third party as part of the transaction (the receiving party will be required to comply with this Privacy Policy or a similar privacy protection policy);
  • With your consent: We may disclose your information to other third parties with your prior explicit consent.

4. How We Protect Your Information

We implement a variety of technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, modification, or destruction. These measures include:
  • Encryption: Encrypting personal information (e.g., passwords, payment-related information) during transmission and storage;
  • Access control: Restricting access to personal information to authorized personnel only, who are required to comply with our confidentiality obligations;
  • Security audits and updates: Regularly conducting security audits, updating our security systems and protocols to address emerging security threats;
  • Third-party security requirements: Requiring our third-party service providers to implement appropriate security measures to protect your information.
While we take reasonable measures to protect your information, please note that no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your information, but we will continuously strive to improve our security measures to minimize risks.

5. Your Rights Regarding Your Personal Information

You have the following rights regarding your personal information, subject to applicable laws:
  • Right to access: You have the right to request access to the personal information we hold about you;
  • Right to correction: You have the right to request correction of any inaccurate or incomplete personal information we hold about you;
  • Right to deletion: You have the right to request deletion of your personal information, subject to certain legal exceptions (e.g., if we need to retain the information to comply with legal obligations);
  • Right to restriction of use: You have the right to request that we restrict the use of your personal information in certain circumstances;
  • Right to opt out of marketing communications: You can opt out of receiving our marketing communications at any time (see Section 6 for details);
  • Right to withdraw consent: If you have previously given consent for us to use your personal information for a specific purpose, you have the right to withdraw that consent at any time (this will not affect the lawfulness of our use of your information before the consent was withdrawn).
To exercise any of these rights, please contact us at [email protected] with your request. We will respond to your request within a reasonable time frame (in accordance with applicable laws) and may ask you to provide proof of identity to ensure the security of your information.

6. Opt-Out of Marketing Communications

If you no longer wish to receive marketing communications (e.g., newsletters, promotional offers) from us, you can opt out by:
  • Clicking the "unsubscribe" link at the bottom of any marketing email we send you;
  • Contacting our customer service team at [email protected] and requesting to be removed from our marketing list.
Please note that even if you opt out of marketing communications, we may still send you non-marketing communications, such as order confirmations, shipping notifications, or important service updates.

7. Third-Party Links and Services

Our website may contain links to third-party websites or services (e.g., social media platforms, payment processors, logistics providers). This Privacy Policy does not apply to these third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party websites or services you access.

8. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected personal information from a child under the age of 13 without the consent of a parent or guardian, we will take immediate steps to delete that information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technological developments. When we update this Privacy Policy, we will revise the "last updated" date at the bottom of this page and post the updated policy on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after the updated Privacy Policy is posted constitutes your acceptance of the changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:
Email: [email protected]